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Dr Pepper

Branding, Packaging

Dr Pepper

Dr Pepper

Insight driven design

In-depth consumer research revealed that people used Dr Pepper more like a snack or chocolate bar than a drink. It provided that sweet hit and pause in the day that might normally be filled by a Mars bar or similar. By dialling up richness of colour we added to that impression of taste and the drama of the splash adds more excitement to the brand.

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