Upbeat Smoothie

Branding, Packaging

Upbeat Smoothie

Upbeat Smoothie

Re-energising the market leader

Upbeat is a pioneer in the world of energy drinks. One of the first brands to bring protein to a wider audience than the body builders and gym fanatics that recognise the benefits of additional protien in your diet. The brand had become easy to ignore and a complete brand redesign put it back on top.

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